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The Power of Pink: 12 Sustainable Fashion and Beauty Brands Supporting Breast Cancer Awareness Month

By Anna Griffin, Editor in Chief

October is Breast Cancer Awareness Month, and a time when we focus our support in the fight against breast cancer, the second most common form of cancer affecting women in the United States. Sadly most of us know someone who has been affected by it and according to the National Breast Cancer Foundation, 1 in 8 women here in the U.S. will develop breast cancer in her lifetime, and an estimated 43,550 will die from it in this year alone.

There are several outstanding nonprofits dedicated to raising awareness, conducting research to find a cure, and funding preventative measures and treatment. Every October, select sustainable fashion and beauty brands show their support by releasing limited edition products for Breast Cancer Awareness Month, and donating a portion of profits to important organizations that are committed to fighting this deadly disease.

October is the time to collectively honor sufferers of breast cancer, support efforts to raise funds and awareness in the mission to find a cure, and make our own health a priority by practicing self examinations and making our mammogram appointments. This important month is also perfect to illustrate our own personal style by choosing to purchase from sustainable brands that give back, and supporting our sisters who are suffering as we demonstrate the power of pink!


$68 USD

With every purchase of Apothia’s limited edition, IF Pure Fragrance Roll-On Oil, dressed in a custom, hot pink sleeve, 20% of sales are being donated throughout October to the National Breast Cancer Foundation, whose mission is to provide hope and help to those affected by breast cancer through early detection, education, and support services. An award-winning, modern, fresh and clean bouquet of tuberose, white gardenia and jasmine, topped with sparkling grapefruit and yuzu, IF is a non-toxic, vegan and cruelty-free, uplifting, inspiring scent.


$158 USD

Eco-conscious fashion label, Madewell, has partnered with the Breast Cancer Research Foundation, creating a capsule collection to benefit BCRF's mission to prevent and cure breast cancer by advancing the world’s most promising research. Starting this month and throughout the rest of this year, 50% of proceeds of sales from this five-piece collection, including these cute BCRF Selvedge Edition Jeans, will be donated to support the organization's initiatives with a minimum guaranteed donation of $10,000.


$250 USD

The Naked Everyday capsule collection of jewelry was inspired by the real women portrait series by artist, Scarlett Bailey, which reimagines the nude female form as powerful and sisterly solidarity. Inspiring a collaboration with namesake jewelry line, Minnie Lane, 10% of proceeds from the collection, throughout October, will benefit the Vanderbilt Breast Center, who work collaboratively as a multidisciplinary team to provide comprehensive breast care at a one-stop destination recognized by the National Comprehensive Cancer Network and National Accreditation Program for Breast Centers. The capsule collection, which includes charm necklaces, earrings and bracelets, celebrates the beauty of the female body and the strength of women supporting women.


$38 USD

With their brand mission to not only create products that help women look and feel their best, Jane Iredale supports organizations with a similar mission, already donating $3.5 million to social causes. Each year the brand creates a charitable product to give back for Breast Cancer Awareness Month, partnering this year with Look Good Feel Better, a non-profit with a program that teaches beauty techniques to people with cancer to help them manage appearance-related side effects of treatment, so they are able to face their diagnoses with greater confidence. 100% of profits from sales of their limited edition Balmy Glow Time Blush Stick, a non-toxic, creamy, multi-tasking blush stick in berry rose for a natural radiant flush, will be donated to support women in cancer recovery with LGFB.


$150 USD

Launching the latest color of its popular HIIT Trainer, Lane Eight designed Bubblegum Pink to bring awareness to Breast Cancer Awareness Month. Made for high-impact workouts without sacrificing style, comfort, or sustainability, Lane Eight utilizes eco-conscious materials, including lightweight, algae-based BLOOM midsoles, 100% plant-based uppers, and vegan microfiber overlays, producing trainers that can stand up to any intense workout, while offering ultra-breathable, plush comfort and athletic performance. Additionally, every pair returns 31.5 liters of fresh water back to the environment, and removes 64 cubic meters of carbon from the atmosphere, as the brand works toward a net-zero carbon footprint. Available for both men and women, 5% of proceeds from sales of this playful pink sneaker will be donated to various breast cancer charities, in an effort to support those affected by it.


$59 USD

With philanthropy at the heart of this brand, Blenders Eyewear launched Blenders Cares, a charitable initiative committed to supporting important, social causes, including LGBTQIA + rights, and breast cancer awareness. Since 2017 they have partnered with Keep A Breast, whose mission is to reduce breast cancer risk and its impact globally through art, education, prevention and action. Releasing limited edition Keep A Breast Millenia sunglasses for Breast Cancer Awareness Month and donating 100% of the profits to support cancer survivors since the beginning of their partnership, Blenders have contributed over $208k to breast cancer prevention initiatives worldwide, in their dedication to stop this deadly disease.


$84 USD

Throughout October, Elemis are donating a bottle of Pro-Collagen Rose Facial Oil, a non-toxic, luxurious, English Rose-infused facial oil that smoothes the appearance of fine lines and wrinkles for luminous, petal-soft skin. For each bottle purchased online, a bottle will be gifted to a breast cancer survivor through their charity partner, Look Good Feel Better, who help breast cancer patients mitigate the visual effects of cancer treatments including radiation and chemotherapy. Additionally, Elemis will be donating $25k to LGFB, to support the organization in their vital work to help and bring hope to those affected by breast cancer.


$189 USD

Modern Picnic has partnered with The Pink Agenda, whose focus is raising awareness and funds for breast cancer research. A partner of the Breast Cancer Research Foundation, TPA have raised over $3.5 million for the cause since their inception in 2007. Throughout Breast Cancer Awareness Month, 20% of sales from the vegan Pink Croc Large Luncher will be donated to TPA to support their mission to make breast cancer history and philanthropy fun.


$31 USD

Inspired by a family history of breast cancer, Chiara Scudieri, founded eco-conscious haircare line, I.C.O.N., and is dedicated to raising awareness about the disease, as well as funds for breast cancer research. Throughout Breast Cancer Awareness Month, the brand is donating 10% of sales of its CURE Regimedy collection, including the bestselling CURE Spray, which detangles, conditions, soothes and softens, to UCLA Jonsson Cancer Center Foundation, who are committed to the best care, training, and research for all forms of cancer.


$138 USD

Already reaching their goal and their efforts to raise awareness and funds during Breast Cancer Awareness Month, Eberjey has donated $15,000 from the retail sales of The Pink Edit - a curated collection of pink products - to Susan G. Komen, whose mission is to save lives by meeting the most critical needs in our communities, and investing in breakthrough research to prevent and cure breast cancer. These luxuriously soft, biodegradable, plant-based pj’s will give cozy comfort to both the wearer, and to women fighting breast cancer.


$30 USD

This Breast Cancer Awareness Month, MyBevi will donate 10% of the purchase price of all their Limited Edition Breast Cancer Awareness products, as well as all of their other pink beverage products, to Living Beyond Breast Cancer, a national nonprofit organization that seeks to create a world that understands there is more than one way to have breast cancer. LBBC has a mission of providing trusted information and a community of support, offering on-demand emotional, practical, and evidence-based content that is meaningful to those newly diagnosed, in treatment, post-treatment, and living with metastatic disease. This sustainable, limited edition Hollywood Tumbler features a Peace Love Cure design, unique jewel band decoration, and is made with BPA-free materials, keeping beverages safe, hot and cold for hours.


$16.99 USD

Inspired to leave her finance career and start Freedom when her three friends were diagnosed with breast cancer, Ira Green was determined to create an all-natural deodorant that would help them through chemotherapy. Now herself a breast cancer survivor, her brand Freedom offers deodorants that feature decadent natural ingredients and no aluminum, parabens, phthalates or synthetic fragrances, keeping wearers healthy and odor-free for 24 hours. With luxurious, natural fragrances including Magic Lavender, Coco-Van, Black Rose and Berg-E-Mint, and vegan, cruelty-free and gluten-free, Freedom is so natural you could eat it. Continuing the brand’s support of cancer initiatives, Freedom gives back to various cancer charities throughout the year, including the American Cancer Society, whose breast cancer message is mammograms save lives. Grab your girls and go.


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