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Welcome KTLA Viewers
Born In The USA
With the Fourth of July festivities around the corner, it’s the perfect time to celebrate this great country with stylish and sustainable fashion, beauty, and lifestyle essentials from American brands. Supporting US companies not only bolsters our economy and grows industries, but is also good for our environment as reduced transportation of goods creates less CO2 and emissions in our atmosphere. This Independence Day let’s celebrate the red, white and blue for America, while going green to honor our beautiful planet.

Fashion

Designed and produced in Southern California using 69% recycled polyester, these bold stripes give a graphic edge to this classic halter silhouette with adjustable string ties. With its company focus committed to sustainability, Vitamin A donates to organizations that protect our oceans in partnership with 1% For The Planet with each sale from their collection.

Lightweight and soft, this organic cotton wrap can be a sarong, shawl or beach wrap, and is a chic and versatile accessory for summer days at the beach.
$105 USD

This versatile dress made from 100% organic cotton is a chic cover-up that can effortlessly go from the beach to a BBQ and drinks with friends.
$168 USD

Made with 83% recycled polyester in a classic one piece cut with a reversible design and a low scoop back, this Lagoon/Hibiscus Ecorib suit is one piece that can be worn two ways.
$185 USD

Made with 83% recycled nylon in striking Hibiscus Ecorib, this bralette bikini top with a u-ring cutout and full-coverage bottom are perfect for taking a dip or lounging poolside.
$125 & $105 USD

A bestselling cover-up, this Ecolinen shirt is breezy, light, and airy to wear, from the beach to cocktails.
$148 USD

Paradigm Eyewear Yago Aviators
These easy-to-wear, unisex aviators feature enamel detailing on the brow and colorful gradient lenses. Produced using ISCC Certified Eastman Acetate Renew made with 40% recycled plastic and 60% biobased content (wood pulp) from renewable resources, these classic sunnies include Eastman Tritan Renew sun lenses made of 50% recycled plastic and 50% virgin Tritan material.
$185 USD
Beauty

This plant-based shampoo features sustainably sourced Aloe Vera, Wheat Proteins and Amino Acids, which are essential for healthy hair, to drench, quench and hydrate dry locks, promoting nourishment from the inside while adding shine, protection and strength to each strand.
$25.50 USD

This lightweight, leave-in treatment and styler offers moisture and shine with a silicone-free formula that provides the perfect level of hydration to protect and soften strands, leaving them shiny and more manageable. Formulated with organic rose water and apricot kernel oil, it’s ideal for revitalizing dull, dry hair.
$30 USD
Lifestyle

Vacuum insulated and made from 100% BPA-free materials and premium stainless steel, this tumbler is stylishly adorned with a unique jewel band decoration and will keep summer beverages fresh and chilled for hours.
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