The Ethical, Sustainable and Transparent New Beauty Brand, Overt Skincare
By Robin Tolkan-Doyle, Beauty Editor
According to DoneGood.co, Americans give around $400 billion in charity each year, simultaneously spending $130 trillion on everyday items. That's almost three times as much money on stuff, much of it likely going to the profit-driven brands of big corporations that aren't directly involved in helping the world become a better place to live. Could you imagine if even a small percentage of that $130 trillion went to eco-friendly brands that focus on keeping our land, air and water clean, and companies with transparent supply chains that pay fair wages free of trafficking or child labor? It would be life-changing.
So when I first learned that 10% of all sales from Overt Skincare's incredible serums, is donated to fight slavery and human trafficking through Anti-Slavery International, I got excited because their products are pretty f-ing incredible. Not only that, Overt's entire business platform is about transparency, efficacy, and charity with an intention to transform the beauty industry as we know it.
I've said it before and I'll say it again, the world really doesn't need another beauty brand. However, when it somehow helps in the grander scheme of things (and is, of course, effective) that's a brand worth paying attention to.
By being open (or overt) with their production processes, ingredient sourcing, distribution, and more, Overt allows consumers to feel secure in making the right choice not only for their skin, but for their morals, too. Their products are cruelty-free, and their primary and secondary packaging is sustainable and recyclable, They believe that if every company took the same steps they do to ensure ethical sourcing and supply chain integrity, much of what consists of modern-day slavery would not exist.
So what IS Overt? Think of every skincare concern you've ever had and found out there was a high quality, active serum perfectly formulated for the specific issue that was also affordable (all serums run between $39-$49). Overt has you covered. The brand’s collection features five essential serums with hero ingredients such as 20% Vitamin C, Epidermal Growth Factor, Hyaluronic Acid, Copper Peptides, and Retinol, that were made using sustainably sourced ingredients to produce world-class, gender-neutral products packed with effective, proven ingredients without unnecessary fillers.
Parched? Use The Hydrator, an advanced Hyaluronic Acid serum quenching thirsty skin with organic Aloe Vera, Vitamin E, and Centella Asiatica to gently aid the retention of moisture.
Lackluster? Opt for The Renewer, their revolutionary plant-derived EGF (Epidermal Growth Factor) serum that accelerates the skin's renewal process with Soy Isoflavones and Peptides.
Spotty? Apply The Brightener to freshly cleansed skin each morning, which is packed with 20% Vitamin C to brighten and even your skin tone. It also contains powerful antioxidants to aid in the recovery of healthy, glowing skin.
Irritated and inflamed? Use The Restorer, a Copper Peptide serum to soothe and repair your skin's natural barrier by rapidly stimulating collagen production.
Crinkly? Pat on The Smoother, a 2.5% Retinol serum that reduces wrinkles and fine lines. It aids in the acceleration of skin cell turnover to target troublesome imperfections right at the source.