By Robin Tolkan-Doyle, Beauty Editor
It's pretty evident the world doesn't need another beauty brand. However, when there's a social impact behind the birth of a brand that demonstrates how beauty can be more than skin deep, that's beauty on another level entirely.
That's why I've been telling everyone I know about Ready Set Jet —a new “beauty with purpose” brand comprised of mix-n-match, multitasking skincare and makeup batons for women either on-the-go or at home who prefer a more Marie Kondo-minimalist approach when it comes to their product regime.
Here’s a quick rundown of the Beauty Baton Collection:
The Hydrate and Glow Baton has a skin Glowing, Exfoliation Scrub on one side and a Hydrating Face Balm on the other.
The Cleanse and Prime Baton pairs a purple-hued Blurring Primer with a trendy, eco-friendly waterless cleanser/ makeup remover.
The Sculpt and Shine Baton is a Contouring Complexion Stick on one end and a Pearlescent Highlighter on the opposite.
Highly pigmented multi-tasking Lip and Cheek Stain Sticks in berry and pink are available add-ons that can twist on to any existing baton as well.
All items are housed in minimal, reusable packaging and formulated with good-for-your skin antioxidant ingredients including Golden Seaweed and Marine Fennel.
Here’s where Ready Set Jet gets real...global beauty entrepreneur and women’s empowerment advocate, Shalini Vadhera, created Ready Set Jet as a means to uplift underprivileged girls and women in the slums and villages of India.
Along with her 501c3 Power Beauty Living, Vadhera will use part of the products' proceeds to fund the Ready Set Jet Academy, a virtual and in person space in India that will give this marginalized demographic the tools to gain financial and professional freedom by becoming economic players in the beauty industry.
The students, most of whom consist of acid attack survivors, burn victims, widows, orphans, girls who have fallen into human trafficking and LBGT members, will learn job training and leadership skills, technology for educational and business advancement, and beauty certification to break their cycle of poverty. Upon completion of the academy, these girls and women will be able to start working as professional make-up artists in the wedding, spa and salon industries, or as entrepreneurs ready to start their own ventures. Considering most of this community is destined to a life of squalor and servitude, this will be a life-changing opportunity once the world opens up after the pandemic.
In late 2017, Vadhera received the Mahatma Gandhi Award for her work in leadership and women’s empowerment that she implemented with Power Beauty Living, a platform she launched in 2015 at the United Nations to share the knowledge of top female thought leaders and experts around the world for women to reach their full potential. Soon after, high-level officials in India reached out to Vadhera, asking her to use her platform to help the girls of India.
When U.S. born Vadhera was 19, her father put her a plane headed to India, gave her $2,500 and told her to start her own business. This not only instilled the importance of hard work and entrepreneurship in Vadhera, it created an unstoppable force who has since earned a resume and list of accolades including Oprah's coveted Beauty "O-Ward". She thought, what better way to give back to the disenfranchised female community of India than to educate them on how to succeed in the global marketplace? By turning Power Beauty Living into a non-profit, she was able to make this lofty dream into a real attainable goal.
And that is what the Ready Set Jet brand is all about… empowering a girl and changing the world. So, visit ReadySetJetofficial.com and #passthebaton.
Photo Credit: Ready Set Jet Beauty