By Robin Tolkan-Doyle, Beauty Editor
It’s a sobering reality that in the United States a woman is diagnosed with breast cancer every two minutes, and one in eight women will develop breast cancer during her lifetime. Since 1985, October has been designated as National Breast Cancer Awareness Month to increase awareness about this disease, educate people about the importance of early detection and raise funds. The following socially-conscious companies are all doing their part by running pink campaigns to support women in-need, and help find a cure.
$28 USD
This clean skincare company has some of the best formulations and colorful packaging around. For All Glow’s luxurious blend of plant-based oils induces glowing, radiant and hydrated skin while creating the perfect canvas for makeup. Throughout the month of October, 100% of the profits will be donated to Hello Gorgeous, an incredible non-profit organization that provides complimentary, professional makeovers and cosmetic education to women battling all cancers.
PC: The Better Skin Co.
$33 USD
Anyone who thinks clean beauty is a fairly new concept, read up on Jane Iredale who’s been creating healthy, toxic-free formulations for more than 25 years. Breast Cancer Awareness is also one of Jane’s biggest passions and this year her brand is giving 100% of the profits from this hydrating facial spritz and setting spray-in-one to Look Good Feel Better, a public service program that gives women on their cancer journey the tools to look good and feel better about themselves during treatment.
PC: Jane Iredale Cosmetics
$11 USD
Toxic-free deodorants that really work are worth their weight in gold and this one truly is. Made with healthy actives that keep you dry and smelling nice, Athena Club’s All Day Deo stick also leaves zero white residue on your outfit. Fifty percent of October’s profits will be donated to Bright Pink, which wasfounded by Lindsay Avner, who - when she was 23 - became the youngest woman in the country to undergo a risk-reducing double mastectomy. After losing her grandmother and great-grandmother to breast cancer before she was born and watching her mother fight both breast and ovarian cancer when she was only 12, she tested positive for the BRCA1 gene at age 22.
PC: Athena Club
$75 USD
Whether you’re teetering around the 40-year mark or past it long ago, Better Not Younger haircare is for you! Launched by a former Proctor & Gamble exec, Sonsoles Gonzales, has created the first and only haircare brand developed especially for women 40+ that focuses on scalp, hair and inner health to bring resilience back to aging hair. Bright Pink will receive 10% of all sales in October from The Think Pink Kit, which includes BNY 2 oz. versions of Superpower Serum, Wake Up call Shampoo & Conditioner, hair Redemption Mini Butter and a Blush Pink Travel bag.
PC: Better Not Younger
$34 USD
Looking for a safer alternative to perfume? This body oil is it. Isola is an all-natural, cruelty free and vegan beauty brand that’s motto is “less is more.” Delicately scented with rose and vanilla allows this nourishing, hydrating blend of coconut and sweet almond oils to double as an all-natural perfume while it also provides a healthy glow all over. Throughout October, Isola will be donating 30% of their October profits from this oil to Breast Cancer Prevention Partners.
PC: Isola
$45 USD
In an effort to shield and maintain their hair from the elements, friends Kay and Kay dreamt up AQUA, a fashionable and waterproof collection of retro chic turbans that will save your strand whether you’re at the pool or got caught in the rain. Twenty percent of the October profits from any of their pink blush turbans and headwraps will be donated the American Cancer Society.
PC: Aqua Headwear
$259 USD
ghd wanted to raise awareness about the importance of checking your boobs so they created this new collection featuring the platinum+ hair straightener, the gold hair straightener and the Helios hair dryer in a powdered pink hue with an important message to "Take Control Now,” giving you a friendly reminder to make sure you give yourself some mirror time. ghd will donate $10 from each product sold from the powdered pink collection to Keep A Breast Foundation.
PC: Blanlac
$25 USD
Masks are the newest beauty item to adorn our faces these days so they should no doubt be stylish. These 100% cotton Vera Bradley Felicity Paisley designs have pleat construction to allow the fit of the mask to be adjusted. All the sales of these masks will be going straight to the Vera Bradley Foundation for Breast Cancer, which was established in 1993 and has to date, donated $34.6 million to breast cancer research.
PC: Vera Bradley