October is Time To Think Pink

By Robin Tolkan-Doyle, Beauty Editor


It’s a sobering reality that in the United States a woman is diagnosed with breast cancer every two minutes, and one in eight women will develop breast cancer during her lifetime. Since 1985, October has been designated as National Breast Cancer Awareness Month to increase awareness about this disease, educate people about the importance of early detection and raise funds. The following socially-conscious companies are all doing their part by running pink campaigns to support women in-need, and help find a cure.

The Better Skin Co.

For All Glow Beauty Primer Oil

$28 USD


This clean skincare company has some of the best formulations and colorful packaging around. For All Glow’s luxurious blend of plant-based oils induces glowing, radiant and hydrated skin while creating the perfect canvas for makeup. Throughout the month of October, 100% of the profits will be donated to Hello Gorgeous, an incredible non-profit organization that provides complimentary, professional makeovers and cosmetic education to women battling all cancers.

PC: The Better Skin Co.

Jane Iredale Smell the Roses Hydration Spray

$33 USD


Anyone who thinks clean beauty is a fairly new concept, read up on Jane Iredale who’s been creating healthy, toxic-free formulations for more than 25 years. Breast Cancer Awareness is also one of Jane’s biggest passions and this year her brand is giving 100% of the profits from this hydrating facial spritz and setting spray-in-one to Look Good Feel Better, a public service program that gives women on their cancer journey the tools to look good and feel better about themselves during treatment.

PC: Jane Iredale Cosmetics

Athena Club All Day Deo 2

$11 USD


Toxic-free deodorants that really work are worth their weight in gold and this one truly is. Made with healthy actives that keep you dry and smelling nice, Athena Club’s All Day Deo stick also leaves zero white residue on your outfit. Fifty percent of October’s profits will be donated to Bright Pink, which wasfounded by Lindsay Avner, who - when she was 23 - became the youngest woman in the country to undergo a risk-reducing double mastectomy. After losing her grandmother and great-grandmother to breast cancer before she was born and watching her mother fight both breast and ovarian cancer when she was only 12, she tested positive for the BRCA1 gene at age 22.


PC: Athena Club

Better Not Younger

Think Pink Volume + Revive Kit

$75 USD


Whether you’re teetering around the 40-year mark or past it long ago, Better Not Younger haircare is for you! Launched by a former Proctor & Gamble exec, Sonsoles Gonzales, has created the first and only haircare brand developed especially for women 40+ that focuses on scalp, hair and inner health to bring resilience back to aging hair. Bright Pink will receive 10% of all sales in October from The Think Pink Kit, which includes BNY 2 oz. versions of Superpower Serum, Wake Up call Shampoo & Conditioner, hair Redemption Mini Butter and a Blush Pink Travel bag.

​PC: Better Not Younger