JAN/FEB 2012: ISSUE 21
Starting in 2004, she became an Honorary Spokesperson for the UN World Food Programme (WFP), wherein she traveled the world to learn about the realities of poverty and hunger first hand. That trip led to the creation of FEED, a charitable company that creates products that help feed the world by supporting UNICEF’s Millennium Villages program (among others).
Lauren shared openly about the sometimes overwhelming issue of global hunger: “The idea for FEED was to try to break this issue down into small, tangible solutions - so by buying 1 bag or 1 FEED product, our supporters are able to provide meals and nutrients in a simple, measurable way.”
To date, FEED Projects has partnered with companies like Whole Foods Market, Barnes & Noble, the Gap, HSN, Pottery Barn, and many more to extend the reach of the eco-friendly products, garnering over $6 million dollars for the UN World Food Program’s school feeding program. This equates to over 60 million school meals that have fed impoverished children.
Lauren is also the Chairperson and Co-Founder of the FEED Foundation, a non-profit that supports programs and organizations that work to fight hunger and eliminate malnutrition throughout the world. And if feeding the world’s hungry children weren’t enough, Lauren is also working on her own fashion brand, Lauren Pierce; so far collections have included super wearable, quietly refined pieces that will never go out of style, much like their big-hearted designer.
To learn more about FEED Project log on to,